Practical steps to turn Meta Ads enquiries into confirmed site visits.
Start with the goal
Decide what one action you want from the buyer: a call, a WhatsApp message or a visit. Everything else is built around that.
Keep the follow-up fast
Most enquiries go cold within hours. A quick reply and a clear next step make the difference.
Measure and improve
Track cost per lead and lead quality every week, then move budget to what works.
