A lead is not a site visit. Many project campaigns collect plenty of enquiries and still struggle to fill the visit calendar. These habits help close that gap.
Start with one buyer, not everyone
Pick the one buyer your project suits best, such as a family buying a first 2BHK. Write the ad for that person. A focused ad attracts fewer curious clicks and more serious ones.
Answer the first question in the ad
Buyers ask about price range, location and possession first. Put them in the creative. If your project is registered, show the RERA registration number as the rules for advertising require.
Keep the lead form short
Ask for a name and a phone number, plus one question that shows intent, such as a budget range. Long forms lose people. A single qualifying question helps your team decide who to call first.
Reply on WhatsApp within minutes
A buyer who enquires is comparing several projects. The first useful reply often wins the conversation. Prepare a short message with the brochure, price list and location pin, ready to send.
Track what happens after the lead
Mark every lead as contacted, visit booked, visited or not interested. Without this, you only know the cost of a lead, not the cost of a visit.
Judge by cost per visit
Cost per lead is useful, but a cheap lead that never visits is expensive. Compare campaigns by the cost of a booked and completed site visit, and move budget to what produces visits.
